Listening Post

Mobile Marketing

Posted on October 21, 2008. Filed under: Uncategorized |

So what do you think when you get an advertising message on your cell phone?  Do you text in your vote to American Idol?  Or better yet, have you tried a mobile marketing campaign?

What do you think would happen if you tried a campaign that sent a message to current or prospective customers advising them about a new product or a promotion you were running?  I’m not sure I would participate in something like that, unless I really felt strongly about the cause or was a very frequent user of the product.  Also, it depends on what they are offering, right?

In the blog Branding Unbound, they talk about the American Idol phenomenon which resulted in 64 million people voting via text for an American Idol winner in the 2006 season- which is about 2 million more than the number of people who voted for George Bush in the 2004 election.  Sad but true.

So how can you use mobile marketing to your advantage?  While you probably won’t get 64 million people texting in to enter your contest for free A Christmas Carol tickets, you can generate some buzz using this technology.  Here are some guidelines, provided by the blog Search Marketing Standard:

1. Define your audience

2. Engage that audience

3. Create a clear and precise call to action

4. Create a click to call option

5. Send the page via mobile media mail

6. Add the ability to share with others using SMS technology

So there you have it.  Some starting points for a mobile campaign.  Let me know how it goes!

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