Why Not Say it With a Film?
Short films can go a long way in helping you generate brand awareness, especially now since YouTubeis so popular, and probably will be for some time. If you can get a film made and post it on YouTube, you might gain a much wider audience! Especially if your film is entertaining.
Linked below is an example of a company using film (in this case cartoons) to help keep their brand in the mind of their customers. This series was created by Seth MacFarlane, who is the creator of Family Guy. This type of cartoon wouldn’t necessarily fit with your audience if you are doing children’s/ youth theater, as he can get a bit crass, offensive and downright inappropriate. But the idea of creating a cartoon or movie to promote your theater (brand) is a good one. Here is the BK channel on YouTube featuring Seth’s cartoons.
So what if you have a particularly talented artist in your area who is willing to donate some time in making a cartoon about an upcoming show or other activity you are hosting? Or if you are in a college town, perhaps you can get the local film school to take you on as a semester project, and create a film for you? It might only be you and your town who goes to YouTube to view the film/ cartoon, but most likely you will generate some other buzz as well. It’s worth a try!
If anyone has tried this or will try this, please let me know! Link your family appropriate video to this blog!
