I, Robot

Posted on October 21, 2008. Filed under: Uncategorized |

I recently clicked on a banner ad, which I never do.  When I was researching more topics for this insufferable blog, I was looking up Blue Tooth technology, and where better to go than the Bluetooth site itself?  Well, at the bottom of the site was a banner ad with the headline “Unlease your Inner Child”.  Only the ‘Child’ was crossed out, and ‘robot’ was put in it’s place.  Then the subheading “Design it.  Build it.  Film it.  Win!” Then an invitation to find out how. 

Now, I don’t know how to build a robot.  Frankly, I’m not even that interested i nthe whole robot phenomenon.  But something about this ad drew me in.  Perhaps it was the words ‘design’ and ‘film’.  Maybe it was the word ‘win’.  I don’t know.  But I clicked it to learn more.  And I was even more excited.  Let me just say that this time the word that excited me was ‘Lego’.

So, the contest consists of you designing your own robot using the Lego Mindstorms NXT kit that comes with Bluetooth technology.  You can add onto it as you please.  Then you film your robot in action, and the robot with the most impressive Bluetooth action wins.  How cool is that? I might actually enter!  Do you think I will be the only girl?  Maybe I’ll get my husband involved, too.  Is that sexist?

This contest is a great example of how you can use your own unique traits to draw in customers.  Not only do I now have Bluetooth on the brain, I am now going top purchase something I haven’t played with in, well, a long time.  If you can find out what is special about you (your theater company, for instance), and utilize a technology that people access everyday (in this case the Internet and a banner ad), you can do wonders for your brand awareness.

Is anyone going to challenge me?  Let me know what your robot looks like!


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